Philip B. Crosby
.
The football coach carefully planned and then studied
the statistics of the games his team had played. In each of the past three
contests, he noted, they had scored the same number of touchdowns as the
opposing team but had lost the game because two extra point attempts had
been blocked. As a result of this data, he decided that they should spend
more time learning how to block the kicks the opponents attempted after
they scored touchdowns.
Most of the practice that week was spent on this effort
and the team was rewarded in the following game by being able to block
three extra points. Even though they lost the game 18 to 7, they were
encouraged by their success and began to devote all of their time to kick
blocking. Soon they were denying their opponents that one point seven and
eight times a game. They scored no touchdowns of their own but were
brilliant in accomplishing their chosen goal. They never won another game
or made another point, and the coach was fired. This is an example of
being carried away by the concepts of containment and measurement.
It was some time later, and in a new profession, before
it began to dawn on the coach that the best system for containing extra
points was to keep the other team from scoring touchdowns. A defense based
on prevention achieved more than one focused on a single point. This sort
of discovery happens regularly. A city commission found that improved
street lighting reduced crime rates more than extra police; a person with
a weight problem found that a new, much more accurate scale had no effect
on the weight loss program. We must be careful not to confuse the systems
of measurement with the setting of goals. Keeping neat records of
overspending is not the way to manage money.
The instruments on a car's dashboard are examples of
control charts. Their purpose is to assist the operator in managing the
vehicle. They control nothing in themselves; they just display what's
happening, and they haven't changed much in 50 years. This is also true of
statistical control charting.
Just as automobile drivers are successful when they are
carefully trained, and are responsible for their own actions - so workers
are successful when the same conditions exist. When they are directed to
do useless work, or limited in their communications, then they fail.
All that comes from management. When management depends
on focused systems rather than people, it pays the price.